YouTube Channel Manager - Manchester United

Key Responsibilities

We are seeking a cross-discipline strategic creative to manage the club’s official YouTube channel and develop our content proposition. You’ll be responsible for channel planning, optimisation, and working with a team of internal content creators to take the channel to the next level—delivering compelling, fan-focused video content that drives engagement, grows our subscriber base, and deepens global fan connection through one of the club’s most powerful platforms.

You will be responsible for:

• Monitor performance analytics to inform future content decisions and optimise channel growth

• Optimise the MUFC YouTube channel for maximum performance across audience growth, watch time, and other key metrics

• Utilise the full suite of tools available to constantly drive performance across the channel (e.g. A/B testing, multi-language content)

• Lead the planning, production, and publishing of high-quality video content alongside a wider content team

• Collaborate with creative teams to develop original formats, series, and storytelling concepts tailored for YouTube audiences

• Work closely with social, editorial, and wider media teams to align video output with campaigns and key club moments

• Influence and educate creative teams on YouTube-specific content methodologies

• Contribute to shoots, interviews, and live content—including matchday, behind-the-scenes, and player-focused features

• Ensure all content meets brand and platform standards

• Stay ahead of YouTube trends, fan behaviour, and sports content innovations to keep output fresh and competitive

• Build strong relationships with YouTube to explore opportunities that grow audience reach and commercial objectives

Skills, Knowledge and Expertise

Essential:

• Proven experience managing a YouTube channel and producing content, ideally for a major brand, publisher, or sports club

• Strong understanding of video production, including scripting, shooting, directing, and editing (hands-on or via team leadership)

• Deep knowledge of YouTube best practices, content strategy, and analytics

• Passion for football, with a strong sense of Manchester United’s voice, tone, and global fan base

• Familiarity with YouTube CMS and SEO strategies

• Willingness to work around a football calendar, including weekends and evenings

• Strong football knowledge, particularly of Manchester United

Desirable:

• Experience working in live environments and with high-profile talent

• Understanding of rights usage and platform-specific content guidelines

• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects) or equivalent tools

• Self-shooting capability using production cameras and mobile devices

• Excellent storytelling and visual communication skills

• Knowledge of other social platforms

What we offer

At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

• Annual Incentive Scheme to reward your dedication and hard work

• 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days

• Electric Vehicle scheme via Octopus and cycle to work scheme

• Simplyhealth Cash Plan: Supporting you with your everyday healthcare needs

• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace

• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners

• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities

• Enhanced family Leave Benefits and policies

• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs

• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

About Manchester United

Manchester United is one of the world's most iconic clubs, but it's our people who bring it to life every day.

Life at United means taking on new challenges, working with talented people and contributing to something that matters to millions around the world.

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.

If you need any adjustments to help you perform at your best during the recruitment process, please contact us, and we will be happy to discuss them with you.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.